Hellou Anaconda here,
Uhm i have started playing this server in August, 16. Till now i didnt stopped playing. Its the most amazing experience that i ever got in L2. (playing from many years, started at C4) Got many friends, many enemies and much fun. Community is insane. I mean ofc if there is enemies somewhere the chat or posts will be lit bit toxicated, its normal.
The bad thing is that i tried many servers before i catch out L2DAWN, friend told me about the server, i log in and never exit. Server PR is in very bad condition. You probably never find or recognize L2DAWN in hop/top-zones etc... (that is just my opinion)
My idea is to start a campaign, not just a forum thread.
Let's group and do something in party to actually reach new players. Votes in most popular webs is hardly recommended. Do a announce in-game but not like spam. It must be like when you login the game or every 1-2 hours. (if is possible to not be annoying) Its stupid to ask for vote etc, but for real that is the way more ppl find us.
Place fireworks or newbie buffs for present of giving a vote, something that doesn't affects the others game, but helping the new one. Clans/allies can help a lot of doing this. Leaders can set up some announces in clan/ally chat about that too.
Make cams on siege days, there is many epic fights and castle takings, upload in youtube, make views, new ppl will reach videos, new ppl will reach L2DAWN :)
stop helping each other in castle sieges fight a bit more, stop being friends, supporting each others. // you got ALLY-fight others, stop looking for help etc.